https://mscazmy.github.io/authors/jason-li/Recent content on Ahmed AzeezHugoen-usThu, 14 Jun 2018 00:00:00 +0000https://mscazmy.github.io/2018/06/14/shades/Thu, 14 Jun 2018 00:00:00 +0000https://mscazmy.github.io/2018/06/14/shades/The Premise When FentyBeauty launched last year with a ground-breaking 40 shades of foundation, it became a champion of inclusivity in the makeup world. Beauty brand Make Up For Ever challenged the newcomer, stating that they have had 40 shades for years. But are all 40 shades equally diverse? We used the hexadecimal color values that represent each foundation shade for Fenty and several other US-based and global brands to find the spread of lightness values as proxy for diversity.